Ad Watch: Land Rover Defender Passport

The clever minds over at RKCR/Y&R, a UK-based advertising agency, have created this new print campaign called ‘Passport’ for Land Rover’s rugged Defender 4x4. The ad shows an open passport with the airport stamps outlining the shape of the short-wheelbase Defender. Without using any words, the ad clearly conveys the message that the original Land Rover model is a vehicle aimed at adventurous travelers. Very clever indeed. Read more »Source URL: http://ashesgarrett.blogspot.com/search/label/Land%20Rover%20Defender
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Land Rover Ad Suggests you can get Away with Anything Inside an LR4

Land Rover vehicles are known for offering a high level of security to their occupants, but does that apply only to traffic accidents? Well, if we are to believe a new U.S. campaign for the LR4/Discovery SUV, the feeling of safety inspired by a Land Rover vehicle goes well beyond road accidents. Read more »Source URL: http://ashesgarrett.blogspot.com/search/label/Land%20Rover%20Defender
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Land Rover to Premiere Range E Diesel-Electric Plug-in Hybrid at Geneva Show

The new Land Rover Range_e diesel-electric plug-in prototype that was first teased back in May, 2010, will make its motor show debut at next month's Geneva Salon. The Range_e is said to be one of several working prototypes currently being developed at Land Rover's design and engineering centre in the UK. It is based on the Range Rover Sport model and features a 3.0-litre V6 turbocharged diesel engine with an eight-speed ZF automatic transmission mated to an, as-of-yet unspecified, electric motor and battery pack.
Read more »Source URL: http://ashesgarrett.blogspot.com/search/label/Land%20Rover%20Defender
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Land Rover Releases Stylish 2011 Defender X-Tech Limited Edition

Land Rover has launched a new special edition version of its iconic 4x4 model, the 2011 Defender X-Tech Limited Edition. To be revealed for the first time at the this week's Brussels Motorshow, the Defender X-Tech sprinkles some tasty cosmetic enhancements on the standard model.
Read more »Source URL: http://ashesgarrett.blogspot.com/search/label/Land%20Rover%20Defender
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Land Rover Releases Stylish 2011 Defender X-Tech Limited Edition

Land Rover has launched a new special edition version of its iconic 4x4 model, the 2011 Defender X-Tech Limited Edition. To be revealed for the first time at the this week's Brussels Motorshow, the Defender X-Tech sprinkles some tasty cosmetic enhancements on the standard model.
Available in both three-door [90] and five-door [110] hardtop variants, the X-Tech models are offered in a silver or bronze exterior finish with a Santorini Black roof and unique gloss black 16 inch Saw Tooth alloy wheels.
The X-Tech Land Rover's interior is upgraded with new trim and is available in Ebony, while the seats offer the addition of leather side bolsters. In addition, the center console is finished in the same color as the exterior while the package also includes a set of matching floor mats.
Power comes from a 2.4-liter turbo diesel engine delivering 122-horsepower and 360Nm of torque with 90 percent of peak power on tap from less than 2,200rpm to over 4,350rpm.
Land Rover said the Defender X-Tech Limited Edition will go on sale from March 2011, with prices in the UK starting at £24,995.





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Source URL: http://ashesgarrett.blogspot.com/search/label/Land%20Rover%20Defender
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Startech Shows Land Rover Defender 90 Yachting Edition at Essen

Cruising its way to the Essen Motor Show floors, is the sea-flavored Land Rover Defender 90 Yachting Edition, created by Brabus affiliate Startech. And while it ain't an amphibious off-roader, this Defender takes its styling inspiration from -you guessed it- maritime themes.

Finished in a bright white color, the Defender 90 Yachting Edition rolls on 16-inch alloys wrapped around in wider tires measuring 267/75 R16. Complementing the 4x4's looks are new running boards with integrated entrance lights that are activated via the keyless fob or by opening one of the doors, an SVX grille and body-colored headlight covers.

Read more »Source URL: http://ashesgarrett.blogspot.com/search/label/Land%20Rover%20Defender
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