Hybrid Car Sales, November 2009

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    Hybrid cars sales were up over 20% for the month of November, even though car sales in general were flat in comparison to last year.  Hybrid car sales are still down 11% for the year, but recent months have been showing a big upwards trend.


    Monthly Sales
    		November 2008
    		 November 2009
    		 % Change
    Make
    		 Model
    		 N
    		 %
    		 N
    		 %
    Chrysler
    		 Aspen/Durango
    		 35
    		 0.2
    		 0
    		 0
    		 -100
    Ford
    		 Escape/Mariner
    		 1,361
    		 8.5
    		 960
    		 4.9
    		 -29.5
    Ford
    		 Fusion/Milan
    		 0
    		 0.0
    		 1,401
    		 7.1
    		 0.0
    GM
    		 Escalade
    		 0
    		 0.0
    		 115
    		 0.8
    		 0.0
    GM
    		 Silverado/Sierra
    		 0
    		 0.0
    		 156
    		 0.8
    		 0.0
    GM
    		 Tahoe/Yukon
    		 767
    		 4.8
    		 374
    		 1.7
    		 -55.8
    Honda
    		 Accord
    		 0
    		 0.0
    		 0
    		 0.0
    		 0.0
    Honda
    		 Civic
    		 1,043
    		 6.5
    		 243
    		 1.2
    		 -76.7
    Honda
    		 Insight
    		 0
    		 0.0
    		 1,403
    		 7.1
    		 0.0
    Nissan
    		 Altima
    		 353
    		 2.2
    		 503
    		 2.6
    		 42.5
    Toyota
    		 Camry
    		 2,174
    		 13.6
    		 1,465
    		 7.5
    		 -32.6
    Toyota
    		 GS 450h
    		 42
    		 0.3
    		 37
    		 0.2
    		 -11.9
    Toyota
    		 HS 250h
    		 0
    		 0.0
    		 1,407
    		 7.2
    		 0.0
    Toyota
    		 Highlander
    		 907
    		 5.7
    		 722
    		 3.7
    		 -20.4
    Toyota
    		 LS600hL
    		 37
    		 0.2
    		 15
    		 0.1
    		 -59.5
    Toyota
    		 Prius
    		 8,660
    		 54.1
    		 9,617
    		 49.0
    		 11.1
    Toyota
    		 RX 400h
    		 624
    		 3.9
    		 1,210
    		 6.2
    		 93.9
    Total
    		16,003
    		19,628
    		22.7







    Cumulative Sales
    		Cumulative 2008
    		 Cumulative 2009
    		 % Change
    Make
    		 Model
    		 N
    		 %
    		 N
    		 %
    Chrysler
    		 Aspen/Durango
    		 35
    		 0
    		 0
    		 0.0
    		 -100.0
    Ford
    		 Escape/Mariner
    		 18,373
    		 6.3
    		 15,323
    		 5.9
    		 -16.6
    Ford
    		 Fusion/Milan
    		 0
    		 0.0
    		 15,336
    		 5.9
    		 0.0
    GM
    		 Escalade
    		 322
    		 0.1
    		 1,850
    		 0.7
    		 442.2
    GM
    		 Silverado/Sierra
    		 0
    		 0.0
    		 1,319
    		 0.5
    		 0.0
    GM
    		 Tahoe/Yukon
    		 4,626
    		 1.6
    		 4,697
    		 1.9
    		 3.8
    Honda
    		 Accord
    		 197
    		 0.1
    		 1
    		 0.0
    		 -99.5
    Honda
    		 Civic
    		 30,261
    		 10.4
    		 14,648
    		 5.7
    		 -51.6
    Honda
    		 Insight
    		 0
    		 0.0
    		 18,933
    		 7.3
    		 0.0
    Nissan
    		 Altima
    		 8,109
    		 2.8
    		 8,515
    		 3.3
    		 5.0
    Toyota
    		 Camry
    		 44,384
    		 15.2
    		 21,374
    		 8.3
    		 -51.8
    Toyota
    		 GS 450h
    		 627
    		 0.2
    		 415
    		 0.2
    		 -33.8
    Toyota
    		 HS 250h
    		 0
    		 0.0
    		 4,719
    		 1.8
    		 0.0
    Toyota
    		 Highlander
    		 18,501
    		 6.4
    		 10,057
    		 3.9
    		 -45.6
    Toyota
    		 LS600hL
    		 930
    		 0.3
    		 243
    		 0.1
    		 -73.9
    Toyota
    		 Prius
    		 151,027
    		 51.9
    		 127,907
    		 49.5
    		 -15.3
    Toyota
    		 RX 400h
    		 13,737
    		 4.7
    		 12,866
    		 5.0
    		 -6.3
    Total
    		291,129
    		258,203
    		-11.3


    An increase in Prius sales, along with sales from the new Honda Insight, Lexus HS,  Fusion Fusion Hybrid and Mercury Milan Hybrid, more than made up for the drop in sales for the Civic, Highlander,
    and Ford Escape/Mercury Mariner.

    Toyota was the volume leader, as usual, with 3 out of 4 hybrids sold coming with a Lexus or Toyota nameplate.  Toyota was up 16% for the month.

    Honda was up almost 58%, with new Insight sales making up for the loss in Civic Hybrid sales.  It seems clear that the new Insight, which Honda intended as a competitor for the Prius, has become the Civic Hybrids biggest competitor instead.

    Ford hybrid car sales were up 73% with the new Fusion and Milan Hybrids creating 7% of the overall hybrid market sales.

    Nissan Altima Hybrid sales were also up by 42.5%.  The Altima Hybrid is limited to sales in just some states that require California emissions.

    GM hybrid car sales dropped by 16%, down from 768 units to 645 units. 

    The downturn in the economy, lower gas prices, and a priority set by Toyota to sell in Japan first (sales of hybrids in Japan are through the roof because of incentives and subsidies from the government) have kept sales for 2009 down.  Add in the sales depression as customers waited for the next generation Prius and you have a bad overall year despite the recovery in the past couple of months.

    It should be noted that sales may be down for hybrids, but clearly not as bad as for other vehicle sectors.  Hybrid car sales have recovered faster, helped by the introduction of new models and the third generation Toyota Prius.  Except for the Nissan Altima Hybrid, the models that were on sale for the full 2008 will all be down for the year. 

    It should also be noted that sales are still way down from two years prior, when hybrids had their best sales month ever of 33,233.  That was 1.7X higher than this months sales.
    Related:
    Hybrid Car Sales, November 2008
    Hybrid Car Sales, October 2009Source URL: http://ashesgarrett.blogspot.com/2009/12/hybrid-car-sales-november-2009.html
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