Hybrid Car Sales, October 2009

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    Hybrid car sales were up, way up, for the month of October. Sales topped out at 24,275 units, 14.1% higher than last October. Cumulative sales are still down, however at 16.7% below last year at this point.

    The biggest sellers were the Toyota Prius, newly redesigned and still on back order in most places. It's nothing compared to the demand in Japan where government backed incentives are pushing Prius sales through the roof, but the high demand continues here in the States.

    The only car maker to sell fewer hybrids this October was Nissan, which only offers the Nissan Altima Hybrid.  Nissan has not had a lot of success with Altima Hybrid lately, and it just seems to be getting worse as time goes on.  Like the Accord Hybrid, customers are looking for better things at this point.  Add in the need for any sort of refresh since the Altima debuted, you might as well just buy a Toyota since the hybrid system comes from them, plus the limited availability and lack of any sort of emphasis by Nissan and you end up with a slowly dying Nissan hybrid.


    Ford, Honda and GM were all up by 14.3, 21.9, and 20.6%, respectively.  Toyota was up by 15.0 percent, overall.  That has to be a bright spot in the automaker line-ups.  Cumulatively, auto makers hybrid sales are all up, except for Toyota.  Ford, Honda, GM and Nissan are all up by 25.6%, 66.2%, 8.4%, and 4.2%.  But Toyota is down by 26.6% at this point.  Ford, GM, and Honda are up because they have new hybrid models to sell, pushing up the cumulative sales.  Individual model, however, are a different story.


    Monthly Sales
    		October 2008
    		 October 2009
    		 % Change
    Make
    		 Model
    		 N
    		 %
    		 N
    		 %
    Chrysler
    		 Aspen/Durango
    		 0
    		 0.0
    		 0
    		 0
    		 0
    Ford
    		 Escape/Mariner
    		 1,997
    		 9.4
    		 949
    		 3.9
    		 -52.5
    Ford
    		 Fusion/Milan
    		 0
    		 0.0
    		 1,333
    		 5.5
    		 0.0
    GM
    		 Escalade
    		 230
    		 1.1
    		 186
    		 0.8
    		 -19.1
    GM
    		 Silverado/Sierra
    		 0
    		 0.0
    		 167
    		 0.7
    		 0.0
    GM
    		 Tahoe/Yukon
    		 565
    		 2.7
    		 606
    		 2.5
    		 7.3
    Honda
    		 Accord
    		 1
    		 0.0
    		 0
    		 0.0
    		 -100.0
    Honda
    		 Civic
    		 1,621
    		 7.6
    		 239
    		 1.0
    		 -85.3
    Honda
    		 Insight
    		 0
    		 0.0
    		 1,739
    		 7.2
    		 0.0
    Nissan
    		 Altima
    		 554
    		 2.6
    		 299
    		 1.2
    		 -46.0
    Toyota
    		 Camry
    		 2,792
    		 13.1
    		 1,407
    		 5.8
    		 -49.6
    Toyota
    		 GS 450h
    		 22
    		 0.1
    		 39
    		 0.2
    		 77.3
    Toyota
    		 HS 250h
    		 0
    		 0.0
    		 1,527
    		 6.3
    		 0.0
    Toyota
    		 Highlander
    		 1,022
    		 4.8
    		 700
    		 2.9
    		 -31.5
    Toyota
    		 LS600hL
    		 55
    		 0.3
    		 21
    		 0.1
    		 -61.8
    Toyota
    		 Prius
    		 11,804
    		 55.5
    		 13,496
    		 55.6
    		 14.3
    Toyota
    		 RX 400h
    		 615
    		 2.9
    		 1,567
    		 6.5
    		 154.8
    Total
    		21,278
    		24,275
    		14.1







    Cumulative Sales
    		Cumulative 2008
    		 Cumulative 2009
    		 % Change
    Make
    		 Model
    		 N
    		 %
    		 N
    		 %
    Chrysler
    		 Aspen/Durango
    		 0
    		 0
    		 0
    		 0.0
    		 0.0
    Ford
    		 Escape/Mariner
    		 17,130
    		 6.0
    		 14,363
    		 6.0
    		 -16.2
    Ford
    		 Fusion/Milan
    		 5,403
    		 1.9
    		 13,935
    		 5.8
    		 157.9
    GM
    		 Escalade
    		 543
    		 0.2
    		 1,596
    		 0.7
    		 193.9
    GM
    		 Silverado/Sierra
    		 467
    		 0.2
    		 1,163
    		 0.5
    		 149.0
    GM
    		 Tahoe/Yukon
    		 3,336
    		 1.2
    		 4,462
    		 1.9
    		 33.8
    Honda
    		 Accord
    		 193
    		 0.1
    		 1
    		 0.0
    		 -99.5
    Honda
    		 Civic
    		 23,497
    		 8.2
    		 14,405
    		 6.0
    		 -38.7
    Honda
    		 Insight
    		 5,780
    		 2.0
    		 17,530
    		 7.3
    		 203.3
    Nissan
    		 Altima
    		 7,691
    		 2.7
    		 8,012
    		 3.4
    		 4.2
    Toyota
    		 Camry
    		 38,776
    		 13.5
    		 19,909
    		 8.3
    		 -48.7
    Toyota
    		 GS 450h
    		 616
    		 0.2
    		 378
    		 0.2
    		 -38.6
    Toyota
    		 HS 250h
    		 2,769
    		 1.0
    		 3,312
    		 1.4
    		 19.6
    Toyota
    		 Highlander
    		 16,420
    		 5.7
    		 9,335
    		 3.9
    		 -43.1
    Toyota
    		 LS600hL
    		 769
    		 0.3
    		 228
    		 0.1
    		 -70.4
    Toyota
    		 Prius
    		 148,558
    		 51.9
    		 118,290
    		 49.6
    		 -20.4
    Toyota
    		 RX 400h
    		 14,419
    		 5.0
    		 11,656
    		 4.9
    		 -19.2
    Total
    		286,367
    		238,575
    		-16.7


    Individually, the hybrid car sales are down, as more option lead to more diversity in the purchases. Honda hybrid buyers seem to opting for the Insight, leaving the Civic behind. Hybrid SUV sales are also down by 9.5%.

    Related:
    Hybrid Car Sales, October 2008
    Hybrid Car Sales, September 2009Source URL: http://ashesgarrett.blogspot.com/2009/11/hybrid-car-sales-october-2009.html
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