Hybrid Car Sales, September 2009

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    Despite the hangover affect from the end of Cash for Clunkers, despite the short supply also due to the Cash for Clunkers, despite the overall car market, despite the lower gas prices and despite the coming refresh in the Camry and Altima (due out this month), hybrid car sales remained stable when compared to last year.  Sales were down by 1.4% with 19,980 units sold in September, 2009.

    Cumulative sales are down by 18% for the year.   Despite the Fusion, Milan, and GM hybrid models establishing themselves, and along with the introduction of the new Insight, Prius sales have still be depressed in comparison.  That puts a damper on the overall market for the year.  Again, hybrid sales are leading the overall vehicle marketplace, but that still means they are going to be down for the year.


    Monthly Sales
    		September 2008 September 2009 % Change
    Make Model N % N %
    Chrysler Aspen/Durango 0 0.0 0 0 0
    Ford Escape/Mariner 990 5.0 878 4.5 -11.3
    Ford Fusion/Milan 0 0.0 1,260 6.4 0.0
    GM Escalade 91 0.5 189 1.0 107.7
    GM Silverado/Sierra 0 0.0 120 0.6 0.0
    GM Tahoe/Yukon 1,010 5.1 426 2.2 -57.8
    Honda Accord 0 0.0 0 0.0 0.0
    Honda Civic 2,020 10.1 152 0.8 -92.5
    Honda Insight 0 0.0 1,746 8.9 0.0
    Nissan Altima 470 2.4 345 1.8 -26.6
    Toyota Camry 2,785 13.9 872 4.4 -68.7
    Toyota GS 450h 29 0.1 38 0.2 31.0
    Toyota HS 250h 0 0.0 1,242 6.3 0.0
    Toyota Highlander 921 4.6 269 1.4 -70.8
    Toyota LS600hL 47 0.2 12 0.1 -74.5
    Toyota Prius 10,873 54.4 10,984 55.8 1.0
    Toyota RX 400h 744 3.7 1,168 5.9 57.0
    Total
    		19,980
    		19,701
    		-1.4


    Cumulative Sales
    		Cumulative 2008 Cumulative 2009 % Change
    Make Model N % N %
    Chrysler Aspen/Durango 0 0 0 0.0 0.0
    Ford Escape/Mariner 16,181 6.2 13,414 6.3 -17.1
    Ford Fusion/Milan 4,070 1.6 12,602 5.9 209.6
    GM Escalade 357 0.1 1,410 0.7 295.0
    GM Silverado/Sierra 300 0.1 996 0.5 232.0
    GM Tahoe/Yukon 2,730 1.0 3,856 1.8 41.2
    Honda Accord 193 0.1 1 0.0 -99.5
    Honda Civic 23,258 8.9 14,166 6.6 -39.1
    Honda Insight 4,041 1.5 15,791 7.4 290.8
    Nissan Altima 7,392 2.8 7,713 3.6 4.3
    Toyota Camry 37,369 14.3 18,502 8.6 -50.5
    Toyota GS 450h 577 0.2 339 0.2 -41.2
    Toyota HS 250h 1,242 0.5 1,785 0.8 43.7
    Toyota Highlander 15,720 6.0 8,635 4.0 -45.1
    Toyota LS600hL 748 0.3 207 0.1 -72.3
    Toyota Prius 135,062 51.5 104,794 48.9 -22.4
    Toyota RX 400h 12,852 4.9 10,089 4.7 -21.5
    Total
    		262,092
    		214,300
    		-18.2



    Camry, Highlander, and Altima sales were way down this September compared to last September.  But that was most likely due to the refresh of those models in October.  Although there were no major changes to the models, consumers probably opted to wait until until October to buy.  We'll have to wait and see if that's true.

    Prius sales were up slightly, and Insight sales were strong, which made up for most of the losses from other models. 
    It's hard to judge how much sales were affected by short supply due to the Cash for Clunkers program.  Gas prices were also down a little bit this much, which is usually very indicative of how hybrid sales will go.


    It should be noted that hybrid car sales were down by 13% from 2007, as the recession and the limitation on Prius sales put a real damper on the month.

    Compared to last month, sales were way down, but comparing to August is usually an indication of seasonal changes.  You just have to examine the sales charts over the years to see how month-to-month changes can be drastic.

    Related:
    Hybrid Car Sales, September 2008
    Hybrid Car Sales, August 2009Source URL: http://ashesgarrett.blogspot.com/2009/10/hybrid-car-sales-september-2009.html
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