Hybrid Car Sales, August 2009

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    Hybrid car sales were up by a remarkable 49.8% from August, 2008, making August 2009 the best August for hybrid sales ever and the fourth best sales month for hybrids. A total of 37,781 units were sold, helped by higher gas costs and the Cash for Clunkers program. The Lexus HS 250h had a great first month, and the newly introduced third generation Toyota Prius was up 40% in sales from last year.

    Ford hybrid sales were up by over 250%, pushed by a a 57% gain in Escape and Mariner Hybrid sales, along with another very strong sales month for the Fusion and Milan Hybrid.  Nissan had an incredible gain of over 600% for the Altima Hybrid.  Honda and Toyota saw gains of 59 and 24%, respectively.  Only GM saw a decline in hybrid sales this month of 1.3%.   Sales for GM are shown for the full hybrid line-up only.   Their mild hybrid line-up did see a slight gain.

    Cumulative hybrid sales are still down by 19% for the year.  They have been depressed from the changeover for the Prius, as customers held off until the new Prius arrived in showrooms.  Also the recession and lower gas prices from last summers high have helped keep hybrid sales down until the past couple of months.


    It's unclear whether hybrids will see a 'hangover' effect from the end of the Cash for Clunkers program in the coming months.  The new Insight and Prius have been strong sellers so far, and the Prius has been a strong seller for years now.   Honda Civic Hybrid sales have fallen off, as Insight sales have climbed.  This may be an indicator that the Insight, which was intended to compete with the Prius, is really competing with the Civic Hybrid instead.


    Monthly Sales August 2008 August 2009 % Change
    Make Model N % N %
    Chrysler Aspen/Durango 0 0.0 0 0 0
    Ford Escape/Mariner 1,338 5.3 2,102 5.6 57.1
    Ford Fusion/Milan 0 0.0 2,593 6.9 0.0
    GM Escalade 1 0.0 214 0.6 21300.0
    GM Silverado/Sierra 0 0.0 226 0.6 0.0
    GM Tahoe/Yukon 797 3.2 348 0.9 -56.3
    Honda Accord 2 0.0 0 0.0 -100.0
    Honda Civic 3,105 12.3 717 1.9 -76.9
    Honda Insight 0 0.0 4,226 11.2 0.0
    Nissan Altima 442 1.8 3,164 8.4 615.8
    Toyota Camry 3,456 13.7 2,114 5.6 -38.8
    Toyota GS 450h 35 0.1 48 0.1 37.1
    Toyota HS 250h 0 0.0 543 1.4 0.0
    Toyota Highlander 1,227 4.9 836 2.2 -31.9
    Toyota LS600hL 71 0.3 10 0.0 -85.9
    Toyota Prius 13,463 53.4 18,886 50.0 40.3
    Toyota RX 400h 1,277 5.1 1,754 4.6 37.4
    Total 25,214 37,781 49.8
    Cumulative Sales Cumulative 2008 Cumulative 2009 % Change
    Make Model N % N %
    Chrysler Aspen/Durango 0 0 0 0.0 0.0
    Ford Escape/Mariner 15,303 6.3 12,536 6.4 -18.1
    Ford Fusion/Milan 2,810 1.2 11,342 5.8 303.6
    GM Escalade 168 0.1 1,221 0.6 626.8
    GM Silverado/Sierra 180 0.1 876 0.5 386.7
    GM Tahoe/Yukon 2,304 1.0 3,430 1.8 48.9
    Honda Accord 193 0.1 1 0.0 -99.5
    Honda Civic 23,106 9.5 14,014 7.2 -39.3
    Honda Insight 2,295 0.9 14,045 7.2 512.0
    Nissan Altima 7,047 2.9 7,368 3.8 4.6
    Toyota Camry 36,497 15.1 17,630 9.1 -51.7
    Toyota GS 450h 539 0.2 301 0.2 -44.2
    Toyota HS 250h 0 0.0 543 0.3 0.0
    Toyota Highlander 15,451 6.4 8,366 4.3 -45.9
    Toyota LS600hL 736 0.3 195 0.1 -73.5
    Toyota Prius 124,078 51.2 93,810 48.2 -24.4
    Toyota RX 400h 11,684 4.8 8,921 4.6 -23.6
    Total 242,391 194,599 -19.7

    BTW, Back in August of 2008, sales were still going strong for hybrids, with high gas prices forcing a sell out of hybrids, especially the Prius. 

    Related:
    Hybrid Car Sales, August 2008
    Hybrid Car Sales, July 2009Source URL: http://ashesgarrett.blogspot.com/2009/09/hybrid-car-sales-august-2009.html
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