Hybrid Car Sales, June 2009

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    As I mentioned a week and a half ago, sales were up this month for hybrids, for the first time since April, 2008.  Spurred by the new Fusion and Milan Hybrids, along with the new generation Prius, hybrid car sales increased 4.5% from last year.  Not a huge gain, but compared to the overall market, a huge difference.

    Cumulative sales for the year are still down 33% from last year.

    Prius sales were up 10.5% from last year as the new model Prius started arriving at dealerships.  The all new Ford Fusion and Mercury Milan Hybrids had a strong start with 2,244 units sold in June.  Honda also had strong sales of the new Insight with 2,079 units sold.

    Overall, Ford and Honda took 14.4% of the hybrid market each, while Toyota's share dropped to 66%.  Last year, their share was 73.2%, which may indicate a distinct shift in the consumers awareness of other hybrids.  Not that Toyota is going anywhere, since over half of all hybrids sold were once again a Prius.

    But it's not all good news, as every other hybrid model except for the Prius was down from a year ago.  If it wasn't for the new models being sold, hybrid car sales would still be down by 14%.  It's important to keep in mind how strong sales still were in June 2008.  High gas prices had the Prius down to a 4 day turn around on dealerships.  But it turns out the drop in June, 2008 was an early indicator of the troubles to come as the economy started to wilt.  People may have been willing to line up for the Prius, but other models were beginning to suffer.


    Monthly Sales June 2008 June 2009 % Change
    Make Model N % N %
    Chrysler Aspen/Durango 0 0.0 0 0 0
    Ford Escape/Mariner 1,912 7.9 1,405 5.5 -26.5
    Ford Fusion/Milan 0 0.0 2,244 8.8 0.0
    GM Escalade 0 0.0 155 0.6 0.0
    GM Silverado/Sierra 0 0.0 123 0.5 0.0
    GM Tahoe/Yukon 547 2.2 392 1.5 -28.3
    Honda Accord 7 0.0 0 0.0 -100.0
    Honda Civic 2,710 11.1 1,583 6.2 -41.6
    Honda Insight 0 0.0 2,079 8.2 0.0
    Nissan Altima 1,333 5.5 666 2.6 -50.0
    Toyota Camry 3,054 12.6 2,093 8.2 -31.5
    Toyota GS 450h 73 0.3 27 0.1 -63.0
    Toyota Highlander 1,511 6.2 1,098 4.3 -27.3
    Toyota LS600hL 73 0.3 31 0.1 -57.5
    Toyota Prius 11,765 48.4 12,998 51.1 10.5
    Toyota RX 400h 1,330 5.5 527 2.1 -60.4
    Total 24,315 25,421 4.5
    Cumulative Sales Cumulative 2008 Cumulative 2009 % Change
    Make Model N % N %
    Chrysler Aspen/Durango 0 0 0 0.0 0.0
    Ford Escape/Mariner 11,422 6.3 7,891 6.5 -30.9
    Ford Fusion/Milan 0 0.0 5,939 4.9 0.0
    GM Escalade 0 0.0 840 0.7 0.0
    GM Silverado/Sierra 0 0.0 470 0.4 0.0
    GM Tahoe/Yukon 1,136 0.6 2,711 2.2 138.6
    Honda Accord 191 0.1 1 0.0 -99.5
    Honda Civic 19,032 10.4 12,328 10.1 -35.2
    Honda Insight 0 0.0 7,524 6.2 0.0
    Nissan Altima 5,575 3.1 3,174 2.6 -43.1
    Toyota Camry 30,532 16.7 13,007 10.6 -57.4
    Toyota GS 450h 459 0.3 208 0.2 -54.7
    Toyota Highlander 13,053 7.2 6,359 5.2 -51.3
    Toyota LS600hL 637 0.3 157 0.1 -75.4
    Toyota Prius 91,442 50.1 55,751 45.6 -39.0
    Toyota RX 400h 9,038 5.0 5,798 4.7 -35.8
    Total 182,517 122,158 -33.1

    Ford and Honda have shown that Toyota does not have to be the only hybrid maker.  It remains to be seen if 'new GM' will break through with their two-mode hybrids.  More than likely, we'll just have to wait and see what happens with the Volt at the end of 2010.  And we're still waiting on Nissan to show up with a hybrid of their own.

    Related:
    Hybrid Car Sales, May 2009
    Hybrid Car Sales, June 2008Source URL: http://ashesgarrett.blogspot.com/2009/07/hybrid-car-sales-june-2009.html
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